Owning a small business is HARD work. Long hours, book keeping, social media; it’s stressful and sometimes it seems like the reward isn’t that great! Here are 5 things YOUR business should be doing today!


1.) SOCIAL MEDIA
Social media is the FUTURE for a small business; your brand is represented on your Instagram, Facebook, Twitter and even Pinterest profile. Having a strong social media leads to a 7x higher conversion rate (see more here.)
Social media is FREE. If you aren’t taking full advantage of social media you’re missing a key factor! So, how do you develop a strong Social Media Presence.

2.) ACCOUNTING SOFTWARE
Your accounting should be crystal clear and to a T! Your small business needs solutions that are affordable and easy to use.
Features you should look for:
  • Automated Entries
  • Invoicing
  • Convenient Bill Payment
  • Expense, Financial & Reconciliation Reports

3.) DEVELOP A DATA BASED CULTURE
You need to be a DATA GENIUS. It’s time to get in the habit of tracking everything .
You should know what month has the highest sales, what your customer demographic looks like, what holidays to target sales, and what audience you’re missing out on!

4.) DEVELOP YOUR WORK CULTURE
“What central values are important to our company? How do we share them with our team? How will our cultural values impact our day-to-day operations?”
Truth be told, either you can shape your own culture or it will inevitably shape itself.

5.) RECOGNIZE YOUR EMPLOYEES FOR A JOB WELL DONE
A company’s success is made up of its achievements, and these achievements are made possible by the hard-working team members behind the brand.

Cambridge Group is lucky to have a great mix of strong, successful businesses! If you’re interested in renting any of our spaces check them out here!

Posted by: Phyllis on May 11, 2018
Posted in: Uncategorized